What is Salesforce Data Studio?
Salesforce Data Studio is a data sharing platform designed for B2C marketers and publishers to connect data owners with buyers. So how Salesforce Data Studio works? Salesforce.com created Salesforce Data Studio to provide publishers with the ability to control specific data attributes and know who is able to buy the data.
When an email marketer acquires a new subscriber, that marketer has now gained critical first-party data such as an email address and name, but that’s it. The email marketer’s customer profile has quality data, but it’s not really enough for true one-to-one personalization. Publishers have the benefit of collecting data about their own visitors, some of whom sing in using their Email, mobile number and other details, all these data are known as First party data.
By peddling publishers’ first party data, Salesforce is turning it into second party data, but it’s still good stuff with more granular insights
Benefits of Salesforce Data Studio?
- Data studio is a part of Salesforce marketing cloud and delivers customer insights with new audience discovery and search.
- It extends Salesforce marketing cloud’s leadership in data management.
- Salesforce Data Studio leverages Salesforce Einstein’s natural language Processing (NLP) to deliver queries.
- These queries are more precise and relian than search engines.
- Data studio includes audience discovery and search tools to learn about the data.
- Expose your premium audiences to the world’s largest enterprise marketers by leveraging the power of Salesforce’s massive set of demand partners.
- Get the tools to share your data and generate revenue for your business without the middle man.
- Manage your data like a pro.
- Data owners can choose to make their data publicly available, or only do private peer-to-peer data sharing with trusted partners.